Educators comprise a significant number of ARIS authors whose motivation is to experiment with new pedagogical practices connecting place to curriculum.
Most designers are introduced to ARIS through playing a game or attending a presentation and fall under 3 categories:
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independent exploration
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participation in an organized workshop or design jam
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collaborations funded with grants or contracts
Designers using ARIS have increased since it first became a research protoype in 2010. The visuals below show steadily increasing usership since then across a number of countries.

Arisgames.org Traffic Statistics. (n.d.). Retrieved October 19, 2015, from http://www.similarweb.com/website/arisgames.org#overview
Gagnon, D. J. (2010). ARIS (Doctoral dissertation, The University of Wisconsin-Madison), p.41.
Martin, J., Dikkers, S., Squire, K., & Gagnon, D. (2014). Participatory scaling through augmented reality learning through local games. TechTrends, 58(1), 35-41.
Top 10 games of the. (n.d.). Retrieved October 19, 2015, from http://arisgames.org/server/stats/
Data Sources
Users
